Arsenal F.C. are once again being linked with Serbian striker Dusan Vlahovic as manager Mikel Arteta looks to strengthen his attacking options ahead of the new season.
Reports surrounding the proposed £36 million move suggest Arsenal remain interested in the former ACF Fiorentina forward, who currently plays for Juventus F.C.. Vlahovic has long been admired by Arsenal’s recruitment team dating back to his prolific spell in Florence, when the Gunners unsuccessfully attempted to sign him before his move to Turin in 2022.
The latest speculation comes amid growing uncertainty over Vlahovic’s long-term future at Juventus, with reports in Italy indicating contract discussions have stalled and the club could be willing to listen to offers if the right bid arrives.
Arsenal’s renewed interest also reflects the club’s desire to add another elite striker capable of competing alongside players such as Kai Havertz and Gabriel Jesus. Despite Arsenal’s strong attacking displays under Arteta, questions have persisted over the need for a more traditional centre-forward in decisive matches.
Vlahovic, known for his physical presence, finishing ability, and aerial threat, has continued to attract attention from several major European clubs including Chelsea F.C., Paris Saint-Germain F.C., and Real Madrid C.F..
Meanwhile, Liverpool F.C. are also expected to remain active in the transfer market as Premier League rivals intensify efforts to strengthen ahead of another competitive season.
The reported valuation of around £36 million is significantly lower than the fee Juventus originally paid Fiorentina, potentially making the striker an attractive option for clubs seeking proven attacking quality at reduced cost.
However, no official agreement has yet been announced, and negotiations are understood to remain at an exploratory stage.
For Arsenal, securing a top striker could prove crucial as the club continues balancing domestic title ambitions with European competition under Arteta’s long-term project at Emirates Stadium.

